6TH ICCIE Prioritize Trade Promotions
The 6th ICCIE focuses on project interlocking and landing, cross-circle integration of creative enterprises and co-operation between creative giants. According to incomplete statistics, during the 6th ICCIE, the total volume of agreements signed with creative related contents amounted to RMB78,685 bn, a 65% increase over the last edition. The 6th ICCIE features the following with its trade promotion activities:
First, projects on promotion are more international and big in scale. A batch of projects that are promising of promoting industrial cluster development, projects with strong local feature and projects that are capable of leading traditional Chinese culture to a path of innovative development were picked out and arranged with special briefing meetings. More than 300 projects from 23 international enterprises from countries such as the UK, South Korea and Israel were present the promotion negotiations.
Third is the conversion of creative results into products thanks to interlocking between banks and enterprises. The 6th ICCIE prioritized on establishing a professional service platform for financial capital marching into the creative industry. 11 agreements between banks and enterprises were signed involving a total sum of RMB8.5bn.
Second is the big increase of trading deals. The total volume of deals signed reached RMB 2,386bn over a total of over 40 sessions, twice more than the originally scheduled 16 sessions.
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