Oct 29, 2013 8:14:06 AM
The ICCIE exhibition gathers cultural brands and quality cultural products. A number of enterprise groups and leading enterprises in the industry which have successfully completed the enterprise restructuring in the reform of the cultural system will launch their latest achievements and brand products in such areas as creation of film and television works, theatrical performances, press and publishing, and comic animation games. New products and new business formats brought by cross-border integration between culture and technology, culture and creation, cultural innovation and such economic areas as manufacturing, tourism and agriculture will dominate the ICCIE exhibition. A large number of national intangible cultural heritage and traditional ethnic craft products will be put on display, of which more than 1000 fine works of art treasure created by top art masters are brought together in the arts and crafts exhibition, which shows the new cultural product market characterized by inheritance and innovation. The award-winning works at such authoritative industrial competitions as China “Red Star Award” for Innovative Design, “Huali Award” of “China Gifts” Design Competition, Arts and Crafts Innovative Design Competition will be put on display for promotion in a concentrated manner, helping to introduce excellent cultural enterprises and brands to the international market.
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