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Haidian culture, science and technology the fusion base will pilot the country

Dec 24, 2012 10:26:00 AM

7th China Beijing International Cultural and Creative Industry Expo (hereinafter referred to as "Fair"), from Beijing, Shanghai, Wuhan, national culture, science and technology fusion demonstration base officials and gathering area of ​​cultural and creative industries in Beijing, focusing on culture, science and technology enterprise representatives gathered the the sixth cultural industries and creative industries Cluster Development Forum cum 2012 Culture and Technology Fusion Development Summit Forum to explore the cultural and technological integration of the road.
 
Beijing will introduce a special policy of cultural and technological integration
 
The fusion of culture and technology, the tide of the times, is the inevitable trend of development of the modern economy, as a national cultural center, rich in cultural resources, has made great achievements. Has a unique advantage in promoting the development of culture and technology fusion.
 
In recent years, Beijing has full play to the resource advantages of the capital of culture, science and technology, to strengthen top-level design, strong support cultural innovation, technological innovation, wheel drive strategic and national demonstration base construction, culture, science and technology, the increasing strength of enterprises. According to incomplete statistics, the cultural and technological integration of enterprise income has accounted for more than half of the total revenue of the cultural and creative industries.
 
Beijing Municipal Party Committee Propaganda Department, Deputy Minister Zhang Miao, the face of the new situation and new tasks, Beijing will introduce cultural and technological integration of specific policies, and to concentrate our efforts on resolving the outstanding issues restricting the development of culture, science and technology fusion concentrate on promoting the cultural collaborative innovation to promote transformation and application of innovations, focused on building the five systems of cultural innovation system, the outcome of the application system, the integration of bearer system, market service system, starting from eight key aspects of the formation of the new advantages of the integration of the development of culture, science and technology:
 
First, we must concentrate our efforts to promote the coordinated development of the cultural and technological, with the guidance of advanced culture and the promotion of technological innovation and advanced to the state-of-the-art technology to build and dissemination culture.
 
The second is to focus on building the Zhongguancun National Culture and Technology fusion demonstration base to base construction, promote industrial agglomeration, leading the industry development.
 
Focus identified a number of cultural and technological enterprises, enhance the company's R & D capabilities, transformation capacity and market competitiveness.
 
Fourth, efforts to promote a number of major cultural projects, project, marketization and industrialization.
 
Fifth, the full implementation of the common technology to strengthen scientific and technological applications and upgrades, and strive to foster a new culture format.
 
Sixth, to accelerate the development of a modern cultural platform for the dissemination of the positive application of advanced technology to the development of new media, and consolidate the expansion of propaganda and cultural positions.
 
Seventh vigorously improve the service support system, to establish a the perfect urban cooperative mechanism, urban co-ordination mechanism, regional linkage mechanism.
 
Eighth strengthen cultural team building, introduction and training a number of cultural and technological complex leading talent, culture, science and technology talent highland capital construction, cultural fusion technology, pioneered leading the transformation, which is the theme of this year's Fair is also future the objectives and requirements of the development of cultural and creative industries in Beijing.
 
Haidian "Twelve Five" Winchance income targeting 500 billion
 
Cultural and creative industries as the core area of ​​the first national independent innovation demonstration zone, Haidian District, explore the development of a cultural and technological integration of road, the scale of the industry and the competitiveness to maintain its leading position in Beijing and the country.
 
Cultural resources, Haidian District, gathering the General Political Department Song and Dance Troupe, the People's Liberation Army Military Band, the National Library, and a number of top cultural units, as well as to the Fragrant Hills, Summer Palace, the Yuanmingyuan represented by three mountains and five gardens "Royal Garden District; in science and technology innovation, Haidian Zhongguancun location, gathered more than 250 of the Chinese Academy of Sciences and other research institutions, 1.6 million high-tech enterprises, bear the heavy responsibility of the building to become the world's influential 2020 Technology Innovation Center.
 
In human resources, gathering with Peking University, Tsinghua University, and the National People's Congress as the representative class universities, high-end talent-intensive, half the people of the region to accept the higher education; Haidian nationally in the digital content industry and cultural equipment in the industry, competitiveness, grow up Baidu, Sina, Sohu, Youku, rock crystal, such as a large number of national leader.
 
The strong support of the Haidian District, the district government, Haidian District, has grown from the leader in a number of leading enterprises and specialty industrial park. Haidian District, has Baidu, Sina, Sohu and other Internet leader with crystal stone, Kingsoft, Perfect World and other well-known digital content companies have Dayang, New Auto, Digital Video, Digital TV Bo and other digital equipment outstanding enterprises; same time cultivate the Zhongguancun Software Park, Tsinghua Science Park, 768 Creative Industry Park Central New Film record Television Industry Park, a number of outstanding industry gathering area.
 
Vice Mayor Meng Jingwei, Haidian District, Haidian District Standing Committee before consideration by the District Government to promote the cultural and technological integration of the development of the action plan (2012-2015), Haidian District will give full play to the advantages of cultural and technological resources, and strive to In 2015, in the cultural and technical lead the development of emerging cultural industries, the transboundary talent gathered public cultural services to enhance major breakthrough, the Haidian District into a synchronized global pilot the country's cultural and technological fusion demonstration bases. Expected income of the cultural and creative industries will exceed 500 billion yuan.
 
Shanghai 2015 will become the pillar industry of the cultural industries
 
The Shanghai culture industry was 109.8 billion yuan in 2011, an increase of 12.88% over the same period, the overall economic growth in Shanghai four percentage points, accounting for 5.73 percent of Shanghai's GDP.
 
Shanghai, a number of key technologies to effectively break through the implementation of the special Shanghai digital media and digital publishing. Accompanied by rising core technology and product competitiveness, accelerate the pace of Shanghai triple play, the next generation of broadcast networks demonstration network in 2011 to 1 million new total coverage users reached 200 million.
 
Designate Jin, deputy director of the Shanghai Zhangjiang Hi-tech Zone, Shanghai, relying on the Zhangjiang fusion demonstration base of national culture, science and technology as a carrier, has initially formed a good pattern for the joint development of culture, science and technology parks, platforms, enterprise. Which the Zhangjiang core Park as the first national digital publishing base, and achieved operating income of 150 billion yuan in 2011.
 
Hou Jin said Shanghai will optimize the layout of stacking space, enhance the capability of independent innovation, to 2015, to become the domestic first-class cultural and technological integration of the development of a complete industrial chain Heights, cultural industries will be 5.73% of GDP accounted City promoted to 10%, to become one of the pillar industries in Shanghai.
 
"To achieve this goal, the next four years, we will point, line, surface, body four to reflect the development of key technology breakthrough; line is based on the demonstration base, the construction of seven demonstration projects; surface Zhangjiang national cultural and technological integration demonstration base construction; Composition refers to the construction of the platform, enterprise, human resources support system. "climate Jin said.
 
According to Hou Jin, Zhangjiang national demonstration base for the development of the cultural industry target is to achieved operating income of 700 billion yuan in 2015, digital publishing, online audio, animation games, film and television production, and other emerging industries accounted for over 60% of revenue, this goal may be completed in two to three years in advance.
 
Wuhan prepare for the establishment of cultural and technological innovation Institute
 
Wuhan Municipal Party Committee Propaganda Department Reform Office Director Wu Tianyong recently thinking about the question: "Mulan," a 1998 Disney animated film, reawakened memories of the people. Mulan legend location in Huangpi District, Wuhan, Huangpi a Mulanshan about the cultural heritage of Mulan, why such a good thing in my own hands, and finally has become Hollywood's cash cow.
 
The Legend of Mulan has been from the Musical Conservatory in 1900, through the means of drama, music and dance, and drama, it has to reflect, but why we did not get the effect like Hollywood? "The main thing is that we in the dissemination of means, ways and means of production, marketing mode of the lack of support of science and technology." Wu Tianyong think.
 
According to reports, a number of universities and institutions of the Wuhan region, from the late 1990s began spontaneously to the protection of the national cultural resources digitized research. Wuhan became the first batch of national culture and demonstration bases, this work from scattered into a concentrated, from the the spontaneous work becomes conscious work.
 
According to Wu Tianyong, Wuhan City, the next step will focus on the establishment of a culture of science and technology innovation Institute to build a cultural and technological services platform, innovative personnel training platform and building a the Donghu television media content base Intangible Cultural Heritage Exposition Park in Wuhan, Central China Normal University culture Science and Technology Park, three parks, and promote the work of the national culture media digital publishing project, start Jingchu cultural preservation projects, in order to promote the development of cultural industries.
 
Chinese Commercial News reporter Han Conglin
 
Suggestions
 
China Film Company: film base dislocation management
 
As China's film and television industry, especially the rapid development of the film industry, film and television bases facing new opportunities and challenges, the diversified market demands put forward new requirements for the development model of the film base film and television production, the government attaches great importance to the cultural industry as a film base The development provides a new opportunity to become the main points of the concerns of the community in this case, how to achieve the sustainable development of the film base.
 
The music can be tin, deputy general manager of China Film Corporation, film base dislocation management, each base must have their own characteristics. Focuses on the following aspects strengthened First, the establishment of the division of work of industrial network system, enhance the innovative capacity, so as to improve competitiveness; to strengthen brand building, to build their own brand; have related support policies; attention should be paid to the cultural connotation of the excavation, to enhance the product content; Fifth whole industry chain to build efficient; 6 is a need for scientific development and scientific planning; seven to technology accumulation. This will better promote the sustainable development of the film base.
 
Crystal Stone: technological and cultural fusion to grasp the "degree"
 
Beijing Crystal Digital Technology Co., Ltd., said Lu Zhenggang, they always tangle: Crystal stone cultural enterprise technology enterprises in the end? There are two types of people in the company, the director, planning, creative, copywriting, like a traditional cultural enterprises; also part of the programmers, technicians, engineers and completely is a science and technology enterprise.
 
"In the past we do not know their own position, encounter intellectuals we say that they are technology enterprises encounter scientists we own cultural enterprises, and in such a way to achieve the dislocation competition." Lu Zhenggang said, the past two years the cultural innovation and technological innovation wheeled drive, give them a clear positioning: Crystal is a typical cultural integration enterprise.
 
What is the cultural and technological integration in the end? Lu Zhenggang Take the company to do the "Riverside Scene at Qingming Festival", the reason is very sensational, a lot of people like it is not crystal stone well, but because of the profound cultural heritage of this painting. "In fact, this painting is not a new, it already exists in many years, the reason we row brigade to see, including many children go to, because it uses a new packaging and expression."
 
For slave relationship between science and technology and culture, Lu Zhenggang think the good grasp of the "degree": "Technology is a tool, and cultural ideas and themes that some people hope everywhere is full of digital images, but enough is enough. Science and technology should serve the cultural industries provide more tools and channels for cultural industries, rather than overwhelming. "