ICCIE 2015

Creativity, Culture, Technology and Wealth

Oct 29th - Nov 1st, 2015 - Beijing, China
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The high-end creative walked into people's lives

Dec 24, 2012 10:34:00 AM

Our reporter Li Yang
 
Seventh China Beijing International Cultural and Creative Industry Expo concluded yesterday. Museology at last year, those also seem some of the new technology of the powerless, now metamorphosed into a variety of novel products. The boundaries of culture, science and technology is gradually blurred, and the distance between creativity and life is getting closer.
 
3D technology into various areas of cultural industries
 
The current Fair main exhibition pavilion all over Chung 3D tide. 3D version of the classic repertoire, Beijing People's Art "Teahouse", "Cai Wenji" free play in the Xicheng District Pavilion; phone into 3D technology, games, KTV, choreography, and a surprise to the audience a; 3D the combination of tourism, the creation of a new travel format, three mountains and five gardens in Beijing's Haidian, Fengtai Garden Expo, Fangshan Peking Man Site, by means of 3D technology to obtain a new expression and cultural values.
 
The most amazing thing is the 3D printer. It can enter the computer of any three-dimensional object as is "print out" to become the new darling of the designers. Beijing Institute of Architectural Design in Phoenix Media Centre designed building located in Beijing, the construction of an irregular Phoenix tail shape building design creativity, can not use the traditional way of modeling used in this printer. Is mounted in the conventional printer, the toner can be filled in the 3D printer is a photosensitive resin, plastic, nylon, or even a variety of novel materials such as metal. Design Hall in the the ICIF main exhibition, the Museum of Haidian, Xicheng museum has a corporate proxy 3D printer sales, salesmen are patiently explain, even to give the visitors the spot "print" a three-dimensional statue out. It seems that it went into ordinary people's homes the day is near.
 
Culture and technology integration prospects
 
Culture and technology integration, creativity, research and development costs are high, but businesses are generally optimistic about the market prospects.
 
Taiwan Pavilion, the sub-tree Technology Co., Ltd. show they spent three years developing the full-color Solar Charger. Ordinary charge treasure into a Solar Charger is an improvement, the company even used the laser on solar wafers "carving" a colorful picture, the original all-black charging treasure immediately become one can come up with to show fashion objects. This invention also won a gold medal in the 2012 Nuremberg, Germany Exhibition of Inventions. "We can according to customer demand, carved in it your motto, Scenic posters." The company responsible Ouyu Chi said, although this combination of art and technology products cost the company three years to research and development, but a ordinary solar charge the treasure only sell more than 100 yuan, the price of the product according to customer demand can be close to 400 yuan, if more incarnations as the art of carving famous artists derivatives, the price will be 600 yuan. "I am very optimistic about the market." Ou Yu Zhixin heart full.
 
Excluding the same inputs to engage in innovation, as well as the naked eye 3D projection theater Masked Man Zorro. The Pan-Mei Ah Entertainment agency and Crab Island Resort is jointly invested 30 million yuan to produce this reality show, combined with the naked eye 3D projection theater, during the Fair officially settled contract Xiedao audition three days. The project leader Mr.He introduction: "We have signed an agreement with Tianjin, Lijiang, the show not only to in Xiedao performances will also tour to other provinces and cities and even foreign countries to expected two years to recover the investment."
 
Experts optimistic about creative originality "guide demand
 
Not only businesses, experts also optimistic about the technological and cultural integration of the new products. Because they have broken through the original mode of supply and demand being guided creative originality. Jin and Yuan Pu analysis, the Faculty of Arts of the Chinese People's University doctoral tutor, the original residents of cultural consumption in China has been in the doldrums, derived from the people on the shoulders of the "three big mountains", the house, medical care, education for their children. However, along with China's per capita GDP crossed the $ 5,000 mark, 80, 90, the only child to become the main consumer, consumer attitudes have changed, fashion conscious consumer, the consumer impulse also increased significantly.
 
"Before 'market ability', now 'the to sell well Dingchan' or 'middle Mou pin' often supply innovation to expand consumption." Jin and Yuan Pu said, this new model is often applied to fashion the consumer, there is higher degree of integration of the product of culture and technology requirements. Only those who are both seductive and smart products will win in the marketplace.