Home
>
News
>
Media Coverage
The First Urban 3D Experience Center Cinema Chain Alliance Was Set Up in Beijing
Nov 11, 2013 10:45:15 AM
Special news from Beijing Channel of Xinhua on November 6 (reporter Zhao Wanwei): the reporter learned from the 8th Beijing Cultural & Creative Industry Expo that the first Urban 3D Experience Center Cinema Chain Alliance co-founded by the first domestic Urban 3D Experience Center (Chaoyang Planning Art Museum) and a number of domestic planning museum was set up a few days ago.
It is reported that the "Alliance" aims at enhancing the overall competitive advantage of the 3D industry in China, promotes the information exchange, joint training, joint procurement, collective financing, joint development and other deep-level cooperation between member units, guides and standardizes the market of 3D experience industry in China.
"At present, many domestic professional 3D experience agencies of planning, science and technology, and exhibition venues are in a state of being disorderly, fighting each other and being relatively backward, without forming any resultant force. However, in the United States and Europe whose technology and special cinema chain are relatively mature, their market-oriented operation has a much higher degree and has formed a complete industrial chain. They are relatively mature in the aspects of production, distribution, publicity, operation, service, etc." Yang Jun, who is a planner of "3D Expo" and director of Chaoyang Planning Art Museum, said that in this context, "Urban 3D Experience Center Cinema Chain Alliance" came into being.
He said that in order to cooperate with the market-oriented operation of "Urban 3D Experience Center Cinema Chain Alliance", Chaoyang Planning Art Museum will cooperate with Beijing Film Academy to jointly build "Trade Distribution Center of Promoting 3D Works." After being started, "Trade Distribution Center" will be united with service partners, innovate business models, provide for member units solutions that fit their own needs and promote the overall promotion of the 3D industry. The center has taken a substantial step in the aspect of building a comprehensive industry service platform that 3D experience industry achieves transaction.
Currently, Chaoyang Planning Art Museum has reached strategic cooperation intention with Chinese Institute of Electronics, Digital Technology Institute of Beijing Film Academy, Digital Media Experimental Center of Peking University, Cultural and Creative Industry Research Center of Renmin University of China and other scientific research and management organizations in the industry, 3D manufacturers, etc. so as to jointly promote and improve the 3D experience center creative base, develop 3D technology, promote the establishment of industry standards, and provide ancillary services and solutions.
Industry experts said, the significance of the establishment of "Urban 3D Cinema Chain Alliance" and the building of "Trade Distribution Center" lies in filling the gaps of Chinese 3D professional experience field in the aspect of the industrialization integrated service platform so that 3D technology not only can stay in the field of the commercial film, but also can be integrated with a variety of cultural and creative industries into a real operational level. While bringing perfect 3D experience and enjoyment for the majority of consumers, it can also make a useful attempt for the globally oriented, multi-level and all-round coordinated development of 3D industry in China in the future.
It is reported that "3D Expo" is an important activity sector of the 8th Beijing Cultural & Creative Industry Expo and is an industrial docking platform for the mutual understanding between government authorities and industries as well as between the industries, and meanwhile, it has also become a cooperation platform for the dialogue and exchange of the domestic and foreign 3D industry insiders, facilitating the integration of 3D technology and cultural industries. It has been held for four times so far. (End)