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Innumerable Great Achievements Made: RMB Hundreds of Billions Concluded in the Culture Expo

Nov 30, 2013 4:07:42 PM

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The 5-day 8th China Beijing International Cultural & Creative Industry Expo successfully ends today. The Culture Expo, highlighting “promoting cultural trade, and accelerating economic upgrading” covered exhibition promotion trade, forum summit and creative activities, totaling over 100 cultural activities. The cultural show feasted our eyes to the heart content throughout the capital and provided guests home and abroad with an opportunity to fully witness and experience fruitful achievements from reform of cultural system in China and cultural and creative industry development. 
 
Deng Yaoming, BTV1 reporter, : “The crowd in the main session is tremendous today. Now I am standing in the Beijing intangible cultural heritage exhibition area. The traditional elements are smartly utilized and converted to popular derivatives, which won great attention from people.”
 
Audience: “I just came from there, I have no idea of what 8 great pieces of Beijing are. But I found the knowledge (here), which help me in further understanding Beijing culture.”
 
This art room has been the exhibition area with the most visitors in a couple of days. Hot famous painting from Qi Baishi, Li Keran and other masters are exhibited in the form of derivative replicas. In this way, high-end art is brought to ordinary public. 
 
Responsible officer of Yachang cultural expo exhibition area: “We have selected ten senior replica of art masters in Beijing and Tianjin region, all of them have been reserved.”
 
Audience: “We like this a lot because of its creation and a lot of humanistic philosophy added therein.”
 
The Culture Expo guides culture consumers to participate in cultural creation and inspire creativity, so as to build a culture and creativity festival. The 4-day exhibition has embraced over 210,000 visitors in the main session. Taiwan Cultural Excellence Hall and provincial and municipal exhibition halls provide the audience with creativity experience from different regions. Moreover, exhibition halls of local district and counties also presented a rewarding show. Collective unveiling (in succession) of Fengtai automobile culture experience, Chaoyang creative industry park, Dongcheng Hutongli creative factory and Haidian Zhonguancun High-tech projects won great praise from the audience. 
 
Yang Zhan, Director of Fengtai District Culture Promotion Center: “Automobile culture represents one of the six cultures in Fengtai, and the audience could experience sport racing in the exhibition area.”
 
Fang Fang, Administrative Vice Minister of Publicity Department of Dongcheng District Standing Committee: “(the exhibition venue) is a presentation of the historical culture in Dongcheng.”
 
Chen Mingjie, Minister of Publicity Department of Haidian District Standing Committee : “to better present the content of culture.” 
 
Audience: “Because I am involved in animation, this provides me more information on animation industry.”
 
Other parallel sessions throughout the city also gave numerous creative feasts to the audience. A great number of visitors are attracted. Visitors are involved in the 751 China-Korea Creative Interaction Exhibition to make real-effect photos. 
 
A citizen : “It used to display a plane feeling, but now we can interact with the pictures.”
 
Zhang Junyuan, Deputy General Manager of 751D-PARK Cultural Development Co., Ltd. : “Such strong interaction can bring the kids and their parents to feel art together.”
 
More than 60 project promotion trading signing activities, centered on cultural and creative industry investment and financing, cultural product trade, industrial cooperation, cultural industry park and base settlement, artwork licensing and artwork auction, have attracted ten thousands of guests and merchants home and abroad for negotiation and trading. 
 
Liu Yang, Deputy Director of the Expo Organizing Committee Office and Beijing Trade Promotion Council : “We can say that the trading volume has significantly increased from last year. A lot of new technologies and creative philosophies have been presented through this opportunity.”
 
Great achievements have been made in the Culture Expo. According to incomplete statistics, agreements regarding cultural & creative industries, product trading, industrial park construction and settlement, project investment and cooperation between bank and enterprise concluded during the Expo amount to RMB 119.036billion totally, in which turnover of cultural & creative product trade reaches RMB 31.766billion and total amount of investment project is up to RMB 87.297billion.