ICCIE 2015

Creativity, Culture, Technology and Wealth

Oct 29th - Nov 1st, 2015 - Beijing, China
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Creative Products Are Close to Life, and Content Is Also the King for "Going Globally"

Nov 30, 2013 4:16:51 PM

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We think that the creative products should be close to life, and in fact, the designer of the creative products should know what people are thinking about. In fact, this is the same as drafting for reporters. The content is the king. They can go globally farther only in this way.
 
Let’s continue to pay special attention to the discovery of our reporters in the Cultural & Creative Industry Expo.
 
Both in the virtual design platform and housekeeping robots, the creative products are closer and closer to our lives and are more and more grounded now. Creative products can form its industrialization when forming a certain scale. In the creativity, the real challenge is whether the creativity is really operable in the market environment. Therefore, creative designers must carefully study the market and the products and should know what people are thinking about.
 
Visitors said, "The purpose of the creativity is to make it convenient for people. The biggest purpose is to make it convenient for people, then to be integrated into life, and then to allow everyone to feel it."
 
Visitors said, "We hope it will be applied to life as soon as possible."
 
This is the understanding of visitors for the creativity. However, in the interview survey, the reporters found that a lot of creativities are combined with the market in the product design, and they are in a little lack of the awareness that they are used applied to life.
 
It is understood that after becoming business, a good creativity can determine 40% of profits of enterprises. However, after being generated, most of the creativities are in lack of a set of feasible implementation programs. Namely, there should be a bridge between the creativity and the business.
 
Li Jiashan, executive vice president of National Institute of Cultural Development of Beijing Foreign Studies University, said, "As the market mainstay, it should pay positive attention to the market demand and shape their own cultural brand so as to achieve its creative products and such transactions. Therefore, the culture and creativity ill definitely have some productivity in this mature market environment."
 
Good creativities have been recognized by consumers. This is only the first step. In fact, the core for the culture and creativity to really go globally lies in the content. From the perspective of the industry, the content will certainly be king. A good content can develop an industry chain.
 
Li Jiashan, executive vice president of National Institute of Cultural Development of Beijing Foreign Studies University, said, "If the cultural resources can be converted into tradable cultural products and services, the image of our culture can be concretized with the trade goods, and more trade partners and international friends will be attracted so as to allow the world to have a better and more comprehensive understanding of China."
 
In the true sense of going globally for the culture, we must first study the feeling expression suitable for the values of people around the world, and should also consider the means of expression with Chinese characteristics, reflecting the Chinese elements from the means of expression.
 
It is understood that both the revenue of Beijing cultural and creative industry and the total assets of large-scale cultural and creative industry exceeded 1 trillion yuan last year. In addition, going globally for the culture has obvious advantages. Beijing national cultural exporting key enterprises accounted for 26.5 percent in China, the film export accounted for 1/2 in China, and anime online game export accounted for 60 % in China.