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Cultural & Creative Industry Expo: Taiwan Cultural and Creative Products Are Unique and Close to Life

Nov 30, 2013 4:35:59 PM

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Presenter Cao Yinan, said, "It is weekend today. It is a choice to go to visit Cultural & Creative Industry Expo. If you go to visit it, our reporter said that Taiwan Cultural and Creative Quality Product Hall is grounded in a deep degree."
 
Zhang Qi, a reporter of the station, said, "Hello, everybody. I am now in the exhibition hall of Taiwan Cultural and Creative Quality Product Hall of the 8th Beijing Cultural & Creative Industry Expo. Since it participated in the exhibition in 2007, Taiwan Cultural and Creative Quality Product Hall has already gone through the seventh year. In the seven years, Taiwan Cultural and Creative Quality Product Hall has been greatly improved in the exhibiting scale and the number of exhibitors. Taiwan Cultural and Creative Quality Product Hall has reached the scale of 4500 square meters this year."
 
In Taiwan Cultural and Creative Quality Product Hall, there is a great variety of dazzling cultural and creative products. According to the introduction of the person in charge, in addition to setting up more booths, Taipei and Taichung have also jointly organized cultural and creative theme sales exhibition with all kinds of urban characteristics for the first time this year.
 
Zhou Limin, deputy director of Taipei Culture Foundation, said, "We provide an exhibition with the theme of Love for the Humanistic Land of Peach Blossom in Taipei. This exhibition has the theme of streets, roads and lanes in Taipei. It is divided into four regions in total. We have brought buildings with the style like 101 (building) or Taipei National Palace Museum, in which the design quality products which are now very important in Taipei are presented."
 
Zhang Qi, a reporter of the station, said, "In this huge hall, I found a very unique showcase, which is called tribe marketing. It participates in Taiwan Cultural and Creative Quality Product Exhibition for the first time. The tribe marketing means that the culture of aboriginal tribes in Taiwan and artworks produced by the people of aboriginal tribes in Taiwan are marketed. The fish-shaped handcraft behind me is a purely handmade quality artwork. It not only can be hung on the wall at home as a decoration, but also can be used as a tableware for containing cooked and uncooked rice like this. It is very unique. In fact, in the mainland China, there are also many nationalities and many national cultures. If our own national cultures are promoted and marketed like the tribe marketing of Taiwan, I believe that it will also produce a lot of quality artworks."
 
A merchant said, "Because the aboriginal culture deposits are very rich, but we are not familiar with the mainstream consumer market, we are very strange to the aboriginal culture and creative works. Therefore, we hope that the tribe marketing can provide more service in this aspect, present good works, and have the opportunity to have a dialogue with mainstream consumers."
 
A visitor said, "I am particularly interested in the purely handmade and purely natural things. And I especially like handcraft manufacturing."
 
A visitor said, "This product is actually the simplest. The simplest product is the most popular. In fact, the most primitive product is also the most real."
 
Zhang Qi, a reporter of the station, said, "One highlight of Taiwan Cultural and Creative Quality Product Hall is to closely combine the culture and creativity with the life of common people. When walking on the way of Cultural and Creative Hall, you can feel that you are in the street of Taipei. It is grounded in a deep degree, and it has a rich flavor of humanities. A wide variety of daily necessities are also eye-catching. It can be said that such cultural and creative products can be more accepted by the common people."
 
A Hong Kong tourist said, "It is very practical. All the things that I have bought are very practical. I can wear them after I have bought them. Many things can be used at home right away."
 
A visitor said, "You will find that Taiwan Hall becomes very practical when you come to visit it this time. In the process of promoting the industrial and economic development, the culture and creativity will also drive the demands of enterprises and society."
 
Zhou Limin, deputy director of Taipei Culture Foundation, said, "In fact, we might take the so-called technology interaction as the theme in the past. But in recent years, we pay attention to the so-called ordinary people (everyday) life or street culture, so in the past two years, we showed the culture of streets and lanes in Taipei. Therefore, we provide the so-called features with more warm feelings for such features."
 
It is understood that Taiwan Cultural and Creative Quality Product Exhibition was held in Hall A of Chinese National Exhibition Centre from 7 to 10 November.
 
Attachment: 20131109 BTV, Special Focus, Cultural & Creative Industry Expo: Taiwan Cultural and Creative Products Are Unique and Close to Life. jpg.
 
Attachment: 20131109 BTV, Special Focus, Cultural & Creative Industry Expo: Taiwan Cultural and Creative Products Are Unique and Close to Life. flv.