The Federal Trade Commission Act declares unlawful “unfair methods of competition” and “unfair deceptive acts or practices.” The FTC has been granted authority to promulgate rules and regulations interpreting the provisions of this Act. Pursuant to such authority, it has created many rules and regulations that proscribe misleading or confusing advertising practices, some of which place affirmative duties of disclosure upon the manufacturers of products. Both the FTC and private parties may take enforcement measures against violations. Moreover, many of the individual states have enacted statutes that similarly prohibit unfair competition; these state statutes are also enforceable by either the state or private parties.